HomeMy WebLinkAbout2013 03.18 City Council Work Session Agenda =� C"' Gy of Apache Junction
Home of the Superstition Mountains
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APACHE JUNCTION CITY COUNCIL WORK SESSION
CITY COUNCIL CHAMBERS
300 EAST SUPERSTITION BOULEVARD
APACHE JUNCTION,ARIZONA 85219
Monday, March 18, 2013
7:00 PM
AGENDA
1. CALL TO ORDER.
2 ROLL CALL.
3. DISCUSSION ON PROPOSED RESOLUTION NO 13-03• DECLARING AND ADOPTING THE RESULTS OF THE PRIMARY
ELECTION HELD ON MARCH 12, 2013.
This item gives council the opportunity to discuss the results of the March 12,2013 primary election The official canvass of votes (Resolution
No 13-03) is on the consent agenda for March 19.
4. INTRODUCTION OF CORPORATE PARTNERSHIP COORDINATOR.
Introduction of Daniel Beeman,the city's new corporate partnership coordinator
5 PRESENTATION AND DISCUSSION ON THE PROPOSED CHANGES TO THE INDIAN COMMUNITY STATE SHARED
REVENUE PROGRAM• NONPROFIT PARTICIPATION POLICIES.
Current language in the policies inadvertently prohibit some nonprofit agencies from being considered by the council for"sponsorship"for tribal
funding Such organizations meet all the other requirements of the policies but they do not have a physical presence in the city Staff is
respectfully recommending that the city council consider an amendment to the policies.
ADJOURNMENT.
Copies of this agenda and additional information regarding any of the items listed above may be obtained from
the City Clerk's office
300 East Superstition Boulevard,Apache Junction,AZ
Monday through Thursdays, 7 00a—6 O0p,excluding holidays
If any person with a disability needs any type of accommodation,please notify the Human Resources Office,at
(480)474-2617 or(480) 983-0095(TDD)at least 72 hours prior to the scheduled time
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TO• City Manager's Office
FROM: Kathy Connelly, City Clerk
DATE March 18, 2013
Agenda Type . Work Session Agenda
Council Priority Focus Area• Required by Federal Law or State Statute
TITLE OF AGENDA ITEM
DISCUSSION ON PROPOSED RESOLUTION NO. 13-03. DECLARING AND ADOPTING THE RESULTS OF THE
PRIMARY ELECTION HELD ON MARCH 12, 2013.
ACTION REQUESTED:
Presentation and Discussion
DISCUSSION/ BACKGROUND INFORMATION:
This item gives council the opportunity to discuss the results of the March 12, 2013 primary election. The official canvass of
votes (Resolution No. 13-03) is on the consent agenda for March 19.
FISCAL IMPACT:
OPTIONS/ALTERNATIVES:
.ECOMMENDATION:
ATTACHMENTS:
Click to download
No Attachments Available
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TO: City Manager's Office
FROM• Roger S. Hacker, Revenue Resources Manager
DATE. March 18, 2013
Agenda Type : Work Session Agenda
Council Priority Focus Area. Revenue Development
TITLE OF AGENDA ITEM:
INTRODUCTION OF CORPORATE PARTNERSHIP COORDINATOR
ACTION REQUESTED:
Information Only (No discussion)
DISCUSSION/ BACKGROUND INFORMATION:
Introduction of Daniel Beeman, the city's new corporate partnership coordinator.
FISCAL IMPACT:
Budgetary Approval Not Required
OPTIONS/ ALTERNATIVES:
RECOMMENDATION:
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ATTACHMENTS:
Click to download
V Staff Report
❑ Daniel Beeman Resume
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City of Apache Junction
4,n pN ' Development Services Department
MEMORANDUM
DATE: March 7, 2013
TO. The Honorable Mayor and City Council
THROUGH. George Hoffman, City Manager
Brad Steinke, Development Services Director
FROM• Roger S Hacker, Revenue Resources Manager
SUBJECT• Introduction of Corporate Partnership Coordinator
REQUEST
This is an information item. No action is necessary
BACKGROUND
As directed by Council during its 2012 planning retreat, staff expedited the process
of creating and filling the position of Corporate Partnership Coordinator Daniel
Beeman accepted the position and began working on March 4, 2013 Mr Beeman
has spent his entire career in marketing, sponsorship, special events, and
advertising related positions. Mostly recently, he was the founding partner and
general manager of Sponsorship Insights where his clients included Phoenix New
Times, Metrocenter Mall, and Miramar Events
DISCUSSION
At a future work session, Mr Beeman will give Council an update on the City's
corporate partnership program and his analysis of the IEG sponsorship report
(2008) As Council may recall, the City contracted with IEG, based in Chicago, to
do an analysis of the City's sponsorship opportunities, assets, and partnership
efforts.
RECOMMENDATION
None.
ACTION REQUIRED
Information only, no discussion necessary.
Attachment One Daniel Beeman Resume
DANIEL E. BEEMAN
PARTNERSHIP DEVELOPMENT LEADER
Beeman is a leading authority on revenue generation and sponsorship He is a dynamic,articulate,entrepreneunal business
professional with 20+years delivering integrated,creative marketing solutions for clients He is a creative,driving force in
leading teams and creating and managing budgets He is accomplished at building effectively optimized operational
relationships among key constituencies and across disciplines to deliver results He effectively leverages assets to drive
revenue.
SELECTED HIGHLIGHTS
• Led business unit of$25 million in revenue with 30%,year over year net revenue increases at The Mills Corporation
• Personally sold more than$20 million and managed more than$100 million in sponsorships over a 20 year career
• Served as acting SVP,Marketing for challenged shopping and entertainment destination and developed unique,
cutting-edge promotions for consumers while enhancing and reinvigorating brand and brand alliances
• Successfully conceived,developed and managed the largest online networking group and agency for sponsorship
and marketing professionals with membership/clients from top brands/properties/agencies around the world
• Developed Partnership Marketing business unit at The Grove in LA which drove more than$3 million annually
• Sold several$1 million+plus sponsorships to Wells Fargo Bank and The National Guard
•
PROFESSIONAL EXPERIENCE
BEEMAN CONSULTING/SPONSORSHIP INSIGHTS GROUP October 2007-Current
Chief Executive Officer www sponsorshipinsights coin,www.cbress.com
Personally marketed, created, launched and developed the largest Internet-based, marketing/sponsorship agency and
networking group We are dedicated to helping properties drive new revenue through creative events,promotions and more
• Secured and serviced clients including Metrocenter Mall(acting SVP,Marketing),The Nations Triathlon,Simon
Property Group,Distance Swim Challenge,Miramar Events,Global Adrenaline,AVP,Centercal Properties etc
• Created,developed and implemented groundbreaking,social media,marketing,sponsorship and community
development campaigns on behalf of Metrocenter Mall See Case study here
• Built and leads a community with 11,000+senior sponsorship and marketing executives on Linkedln
,,N • Recruited and secured memberships and direct connections with senior marketing executive from top agencies
CARUSO AFFILIATED Los Angeles,CA April 2006—September 2007
Executive Director,Partnership Marketing www carusoaffiliatedcom
Luxury commercial real estate company specializing in acquisition, development and management They have a portfolio of
14 properties in Southern California, including The Grove See case study here Some partnerships Included
o Wells Fargo Premier Partnership-$1,000,000+,
o Warner Brothers-$500,000+,Nissan/Infinih-$240,000+
o T-Mobile-$75,000,DirecTV-$180,000 and many more
• Created and established department with 5 direct reports and P&L responsibility for budget of$5 million
• Established new marketing,reporting,budgeting,planning,staffing,retention and benefit delivery systems
• Provided client integration,activation,analysis and valuation services for portfolio to determine sellable inventory
• Provided operational action plan for sponsors and personally monitored,tracked and facilitated their integration
THE MILLS CORPORATION Arlington,VA March 2004—April 2006
Vice President,New Business Development,Partnership Marketing
Self-managed real estate investment trust(REIT)that developed, owned, leased,managed and marketed 42
retail/entertainment destinations www.themdls.com
• Led business unit of$25 million in revenue with 30%,year over year net revenue increase See case study here
• Personally sold and managed over$5 million in cash sponsorships in two years and had 42 indirect reports
• Managed a team of 5 which sold special events,sampling,displays and product introductions across portfolio
DANIEL E. BEEMAN
PIER 39 MARKET DEVELOPMENT San Francisco,CA June 1996-March 2004
Director of Sales 2002-2004,
Senior Manager,Corporate Sponsorship 1999—2002,
Promotion Sales Manager, 1996- 1999
Most visited attraction in Northern California, generating over $150 million in sales each year Market Development
business unit was responsible for leveraging the company's unique assets to generate incremental revenue through
advertising and promotional partnerships. www pier39.com See case study here
• Promoted three times in 8 years through sales leadership and innovation and eventual led a sales team of 3 people
• Personally sold$3 million+in cash sponsorships and exceeded sales revenue goals for five consecutive years
• Managed operations and integrated Pier-wide sponsors and tenants into special events and activated at events
• Created new business unit which represented other properties including Embarcadero Center and Ghirardelli Square
CLUB MEDITERRANEE,Inc., International October, 1991—May, 1995
Director of Hospitality,Sports,Events and Operations
Club Med offers all-inclusive vacations, in more than 100 villages in more than 40 countries worldwide www.clubmed.com
• Increased responsibility each year by leading teams of up to 40 staff and hundreds of guests
• Marketed,organized and hosted special events m several countnes,integrating diverse cultures
• Increased sales of company products through cross-marketing platforms
• Led community development initiatives by creating local programming and events to enhance cultural insights
NATIONAL MULTIPLE SCLEROSIS SOCIETY,Chicago,IL October, 1989—October, 1991
Special Events Manager
Through its nationwide network of chapters, the National MS Society supports research efforts, educates,provides a variety
of empowering programs,organizes fund-raising events,and advocates for people with disabilities www nmss org
• Responsible for operations,event marketing,promotions,logistics and fundraising and sponsorship sales
• Expanded revenue and participation in major cycling events by over 100%for three consecutive years
• Raised more than$1 million via donations and sponsorships and created corporate sponsorship program for events
• Developed community relations with local cities and towns along the route of bike tour
SPORTCORP,Inc, Chicago,IL June, 1988—October 1989
Founder/Owner-General Manager
Sports marketing firm dedicated to helping drive new revenue streams for Amateur Athletic Events
• Organized operations and for aspects of major sporting events in Chicago Marathon,Triathlon,MS 150 Bike Tour
• Developed,marketed and implemented revenue generating programs through corporate team competitions
• Increased overall event revenues and number of participants by maximizing operational efficiencies
US ARMY,Paratrooper October, 1982- 1984
• Soldier of the quarter,3rd Armor Division,Germany, 1983
• Gold medalist,USAEUR Swimming Championships
• Served as community liaison/ambassador for with local residents at Army base in Butzbach,Germany
PROFESSIONAL ASSOCIATIONS/AWARDS
• Luxury Marketing Council Featured Guest Speaker on how sponsorship can enhance brand value for luxury goods
• MENG(Marketing Executives Networking Group) Led fundraising and sponsorship committee
• IEG(International Events Group) Conference Round Table leader
• ICSC(International Council of Shopping Centers)University of Shopping Centers Faculty
o Taught"How to Maximize Revenue Non-Traditional Revenue"and received rave reviews
EDUCATION
Bachelor of Arts,Speech Communications,Eastern Illinois University May 1988
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TO: City Manager's Office
FROM: Roger S. Hacker, Revenue Resources Manager
DATE March 18,2013
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Agenda Type . Work Session Agenda
Council Priority Focus Area Revenue Development
TITLE OF AGENDA ITEM
PRESENTATION AND DISCUSSION ON THE PROPOSED CHANGES TO THE INDIAN COMMUNITY STATE SHARED
REVENUE PROGRAM NONPROFIT PARTICIPATION POLICIES.
ACTION REQUESTED:
Presentation and Discussion
DISCUSSION / BACKGROUND INFORMATION-
Current language in the policies inadvertently prohibit some nonprofit agencies from being considered by the council for
"sponsorship"for tribal funding. Such organizations meet all the other requirements of the policies but they do not have a
physical presence in the city. Staff is respectfully recommending that the city council consider an amendment to the policies
FISCAL IMPACT:
Budgetary Approval Not Required
OPTIONS/ALTERNATIVES:
RECOMMENDATION:
Staff respectfully recommends that the City Council consider the proposed amendment to the policies. It would remove the
mandatory stipulation that a nonprofit have a physical presence in the City in order for the organization to be considered for
sponsorship by the Council for a tribal grant application. Instead, it gives the Council the option to require a physical presence
in the City.
ATTACHMENTS:
Click to download
I] Staff Report
I) Indian Community State Shared Revenue.Non Profit Participation Policies
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City of Apache Junction
QA, oNP Development Services Department
MEMORANDUM
DATE. March 7, 2013
TO• The Honorable Mayor and City Council
THROUGH. George Hoffman, City Manager
Brad Steinke, Development Services Director
FROM• Roger S. Hacker, Revenue Resources Manager
SUBJECT Indian Community State Shared Revenue Program Nonprofit
Participation Policies Proposed Changes
REQUEST
Staff respectfully requests that the City Council review and discuss the proposed
change to the policies governing the City's "sponsorship" of local nonprofit organizations
for participation in the Indian Community State Shared Revenue Program
See Attachment 1 for a copy of the policies The proposed change is contained on Page
2 of the attachment in bold type
BACKGROUND
November 2002 the voters of Arizona approve Proposition 202 which allows Native
American communities to use a portion of their gaming revenues to establish grant
program that would make "Distributions to cities, towns, or counties for government
services that benefit the general public, including public safety, mitigation of the impacts 'W
of gaming, or promotion of commerce and economic development " The law also
stipulated that local nonprofits may submit applications to tribal entities if the nonprofit
organization is "sponsored" by an appropriate municipality In such cases, the
municipality agrees to act as a conduit for the grant funds The municipality receives the
grant funds from the tribal entity and in turn issues a check to the nonprofit agency
April 18, 2011 City Council receives an update regarding the Indian Community State
Shared Revenue Program Council asked staff to return at a future meeting to formally
seek direction regarding how Apache Junction could "sponsor" local nonprofit
organizations for participation in the program.
May 3, 2011 City Council gives direction to staff to prepare a draft of policies governing
the City's "sponsorship" of local nonprofit organizations for participation in the Indian
Community State Shared Revenue Program.
June 6, 2011 City Council reviews and discusses the proposed policies
June 20, 2011 City Council reviews and discusses corrected version of the proposed
policies
August 2, 2011 City Council adopts the policies
DISCUSSION
In preparing for the 2013 round of tribal grants, City staff has found that there are some
nonprofits that provide services to City residents but do not have a physical presence in
the community As example, the American Legion Post #27 is not in the City but it
provides transportation to City veterans to the Southeast Veterans Affairs Health Care
Clinic. As the policies are currently written, the Post meets all other requirements but
could not be considered for sponsorship because of its location
Staff thinks that the current language inadvertently eliminates some nonprofit
organizations that provide vital services to City citizens To remedy the situation, staff is
suggesting that the policies be amended by adding the following bold text
I CONSIDERATION FOR SPONSORSHIP
An organization may be considered for sponsorship by the City Council if it is
legally recognized by the Internal Revenue Service as a 501 (c) 3 organization, is
in good standing in the City (e.g. current business license), provides a service to
the residents of Apache Junction; and, at the discretion of the City
Council, also has a physical presence in the community (e g branch office,
satellite office).
The proposed amendment would remove the mandatory stipulation that a nonprofit
have a physical presence in the City in order for the organization to be considered for
sponsorship by the Council for a tribal grant application. Instead, it gives the Council the
option to require a physical presence in the City.
RECOMMENDATION
Staff respectfully recommends that Council review and discuss the proposed change to
the Indian Community State Shared Revenue Program Local Nonprofit Participation
policies
ACTION REQUIRED
Staff respectfully requests that the City Council review and discuss the proposed
change to the policies
Attachment 1 . Indian Community State Shared Revenue Program Local Nonprofit
Participation (Adopted by City Council August 2, 2011)
Page 2
Attachment 1
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CITY OF APACHE JUNCTION, ARIZONA
INDIAN COMMUNITY STATE SHARED REVENUE PROGRAM:
LOCAL NONPROFIT PARTICIPATION
Adopted by the City Council on August 2, 2011
PURPOSE OF DOCUMENT
The purpose of this document is to delineate criteria which the City may utilize to
determine "sponsorship" of a nonprofit organization for participation in the Indian
Community State Shared Revenue Program.
BACKGROUND
In November 2002, the voters of Arizona approved Proposition 202 which initiated new
gaming compacts between the State of Arizona and the Native American communities.
An important provision of Proposition 202 was the sharing of gaming revenues with the
State. Henceforth, tribes would be assessed by the State a percentage of their gross
gaming revenue Tribes had the option of either paying all of this assessment into a
State managed fund or to pay 88% of the assessment into the State managed fund and
retain 12% of the assessment for distribution as grants.
Several Native American communities (e.g. Gila River Indian, Ak-Chin, Fort Mc Dowell
Yavapai) exercised their option to retain and administer 12% of State shared revenue.
Known as the Indian Community State Shared Revenue Program, the Program makes
"Distributions to cities, towns, or counties for government services that benefit the
general public, including public safety, mitigation of the impacts of gaming, or promotion
of commerce and economic development
Typical tribal funding priorities include. 1) public safety (police, fire, ems),
2) transportation, 3) health care services, 4) economic and/or community development,
5) education, and 6) environment
The law also stipulates that local nonprofits may submit applications to tribal entities if
the nonprofit organization is "sponsored" by an appropriate municipality In such cases,
the municipality agrees to act as a pass through for the grant funds. The municipality
receives the grant funds from the tribal entity and in turn issues a check to the nonprofit
agency.
Page 1 of 4
Communities choose to support nonprofit tribal grant applications because. 1) the law
stipulates this role for municipalities, 2) it is a way to address local needs that
government cannot (e g social services), 3) it is a way to assist local nonprofits, and 4)
it is considered being a "good neighbor"
Some tribal entities formalize the relationship between themselves and the pass through
municipality by using an Intergovernmental Agreement (e.g. Fort Mc Dowell Yavapai
Nation) See Addendum 1.
Other tribal communities (e g Gila River Indian Community) do not formalize this
relationship rather they encourage the pass through municipality and the nonprofit
organization to develop their own contractual agreement if so desired. See Addendum 2
for a sample Grant Pass Through Agreement that the City could utilize.
CRITERIA
I CONSIDERATION FOR SPONSORSHIP
An organization may be considered for sponsorship by the City Council if it is legally
recognized by the Internal Revenue Service as a 501 (c) 3 organization, is in good
standing in the City (e g current business license), provides a service to the residents of
Apache Junction, and, at the discretion of the City Council, has a physical
presence in the community (e g branch office, satellite office)
II. NON COMPETE
An organization may be considered for sponsorship if its grant application is not
determined by City staff to be in competition with an application to be submitted by the
City to the same tribal community during the same funding cycle.
III PROCESS TO BE UTILIZED
a Grant Initiated by Nonprofit Organization
An organization wishing to be sponsored by the City should initiate contact with the
City's Revenue Resources Manager. The organization will provide information as
requested by the Manager in a timely fashion so that the necessary City Council reports
may be prepared
The Revenue Resources Manager will present to the City Council a report summarizing
the organizations seeking sponsorship, the projects to be funded, and a
recommendation on whether or not to sponsor the agency This information will be
presented to the City Council during regularly scheduled work session(s) and City
Council Meeting(s).
Page 2 of 4
The ultimate decision on sponsorship rests with the City Council. As directed by the
tribal communities, sponsorship will be determined by the adoption of a City Council
resolution authorizing the submission of the grant application under the auspices of
Apache Junction See Addendum 3 for a sample resolution
b. Grant Initiated by an Indian Community
Some Indian Communities accept grant applications only by invitation (e.g Salt River
Pima-Maricopa Indian Community). In such cases, the Indian Community requests a
nonprofit to submit a grant application that addresses a priority area of the Community;
such applications still must be submitted through a sponsoring municipality.
If a nonprofit is requested by an Indian Community to submit a grant application that will
address a need of the residents of Apache Junction, the City's Revenue Resources
Manager will work with the Indian Community and the City Council to facilitate the
honoring of that request
IV STAFF RECOMMENDATION
City staff will meet with an agency requesting sponsorship to determine if the agency. 1)
serves Apache Junction residents; 2) addresses an identified community need, 3)
maintains necessary City registration(s), and 4) maintains Directors and Operators
Insurance coverage (See Section V) Based upon this information, staff will prepare a
recommendation of sponsor/do not sponsor and submit to the City Council for
consideration.
V DIRECTORS AND OPERATORS LIABILITY INSURANCE
It is a good business practice for a nonprofit to maintain a Directors and Operators
Liability Insurance Policy as part of its insurance package Such a policy protects the
agency against allegations of wrongful acts or decisions that result in a financial loss.
Nonprofit agencies seeking "sponsorship" by the City are encouraged to maintain such
a policy and to name the City of Apache Junction as a co-insured. An agency's
financial inability to maintain such a policy will not eliminate an organization from
consideration for sponsorship.
VI ADMINISTRATIVE COSTS
The City will incur some administrative costs (e.g. staff time) for sponsoring a nonprofit
organization City staff will discuss with representatives of the nonprofit organization
these costs and the possible reimbursement of them Inability to reimburse the City for
these administrative costs will not eliminate an organization from consideration for
sponsorship
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VII LIABILITY
As noted earlier, some tribal entities execute Intergovernmental Agreements ("IGAs")
between itself and the pass through municipalities Such IGAs typically have language
which holds the municipalities harmless for any malfeasances with the funds to be
granted. When possible, the City will execute an IGA with the tribal community See
Attachment 1
When an IGA is not utilized by the funder, the City will execute a Grant Pass Through
Agreement with the nonprofit receiving funds. See Addendum 2.
VIII MALFEASANCE
Because its role is limited to that of a financial pass through, the City has no
responsibility for the re-cooping of grant funds or the pursuit of legal remedies should
malfeasance by the funded nonprofit organization occur during the life of a grant
contract. Financial malfeasance would be covered by a standard Directors and
Operators Liability Insurance Policy Malfeasance on the part of a nonprofit organization
will preclude City sponsorship in future funding cycles
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