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HomeMy WebLinkAbout2013 03.18 City Council Work Session Agenda =� C"' Gy of Apache Junction Home of the Superstition Mountains .1P/zON14 APACHE JUNCTION CITY COUNCIL WORK SESSION CITY COUNCIL CHAMBERS 300 EAST SUPERSTITION BOULEVARD APACHE JUNCTION,ARIZONA 85219 Monday, March 18, 2013 7:00 PM AGENDA 1. CALL TO ORDER. 2 ROLL CALL. 3. DISCUSSION ON PROPOSED RESOLUTION NO 13-03• DECLARING AND ADOPTING THE RESULTS OF THE PRIMARY ELECTION HELD ON MARCH 12, 2013. This item gives council the opportunity to discuss the results of the March 12,2013 primary election The official canvass of votes (Resolution No 13-03) is on the consent agenda for March 19. 4. INTRODUCTION OF CORPORATE PARTNERSHIP COORDINATOR. Introduction of Daniel Beeman,the city's new corporate partnership coordinator 5 PRESENTATION AND DISCUSSION ON THE PROPOSED CHANGES TO THE INDIAN COMMUNITY STATE SHARED REVENUE PROGRAM• NONPROFIT PARTICIPATION POLICIES. Current language in the policies inadvertently prohibit some nonprofit agencies from being considered by the council for"sponsorship"for tribal funding Such organizations meet all the other requirements of the policies but they do not have a physical presence in the city Staff is respectfully recommending that the city council consider an amendment to the policies. ADJOURNMENT. Copies of this agenda and additional information regarding any of the items listed above may be obtained from the City Clerk's office 300 East Superstition Boulevard,Apache Junction,AZ Monday through Thursdays, 7 00a—6 O0p,excluding holidays If any person with a disability needs any type of accommodation,please notify the Human Resources Office,at (480)474-2617 or(480) 983-0095(TDD)at least 72 hours prior to the scheduled time �;x o City of Apache Junctüin 18;, Home ?lithe Superstition Mountains 't4,'zoe Print TO• City Manager's Office FROM: Kathy Connelly, City Clerk DATE March 18, 2013 Agenda Type . Work Session Agenda Council Priority Focus Area• Required by Federal Law or State Statute TITLE OF AGENDA ITEM DISCUSSION ON PROPOSED RESOLUTION NO. 13-03. DECLARING AND ADOPTING THE RESULTS OF THE PRIMARY ELECTION HELD ON MARCH 12, 2013. ACTION REQUESTED: Presentation and Discussion DISCUSSION/ BACKGROUND INFORMATION: This item gives council the opportunity to discuss the results of the March 12, 2013 primary election. The official canvass of votes (Resolution No. 13-03) is on the consent agenda for March 19. FISCAL IMPACT: OPTIONS/ALTERNATIVES: .ECOMMENDATION: ATTACHMENTS: Click to download No Attachments Available AF u ✓y � �o City of Apache Junction t3, z Home of the Superstition Mountains '1przo$o` Print TO: City Manager's Office FROM• Roger S. Hacker, Revenue Resources Manager DATE. March 18, 2013 Agenda Type : Work Session Agenda Council Priority Focus Area. Revenue Development TITLE OF AGENDA ITEM: INTRODUCTION OF CORPORATE PARTNERSHIP COORDINATOR ACTION REQUESTED: Information Only (No discussion) DISCUSSION/ BACKGROUND INFORMATION: Introduction of Daniel Beeman, the city's new corporate partnership coordinator. FISCAL IMPACT: Budgetary Approval Not Required OPTIONS/ ALTERNATIVES: RECOMMENDATION: Jone ATTACHMENTS: Click to download V Staff Report ❑ Daniel Beeman Resume P pckE✓ c, 2 .a �.� City of Apache Junction 4,n pN ' Development Services Department MEMORANDUM DATE: March 7, 2013 TO. The Honorable Mayor and City Council THROUGH. George Hoffman, City Manager Brad Steinke, Development Services Director FROM• Roger S Hacker, Revenue Resources Manager SUBJECT• Introduction of Corporate Partnership Coordinator REQUEST This is an information item. No action is necessary BACKGROUND As directed by Council during its 2012 planning retreat, staff expedited the process of creating and filling the position of Corporate Partnership Coordinator Daniel Beeman accepted the position and began working on March 4, 2013 Mr Beeman has spent his entire career in marketing, sponsorship, special events, and advertising related positions. Mostly recently, he was the founding partner and general manager of Sponsorship Insights where his clients included Phoenix New Times, Metrocenter Mall, and Miramar Events DISCUSSION At a future work session, Mr Beeman will give Council an update on the City's corporate partnership program and his analysis of the IEG sponsorship report (2008) As Council may recall, the City contracted with IEG, based in Chicago, to do an analysis of the City's sponsorship opportunities, assets, and partnership efforts. RECOMMENDATION None. ACTION REQUIRED Information only, no discussion necessary. Attachment One Daniel Beeman Resume DANIEL E. BEEMAN PARTNERSHIP DEVELOPMENT LEADER Beeman is a leading authority on revenue generation and sponsorship He is a dynamic,articulate,entrepreneunal business professional with 20+years delivering integrated,creative marketing solutions for clients He is a creative,driving force in leading teams and creating and managing budgets He is accomplished at building effectively optimized operational relationships among key constituencies and across disciplines to deliver results He effectively leverages assets to drive revenue. SELECTED HIGHLIGHTS • Led business unit of$25 million in revenue with 30%,year over year net revenue increases at The Mills Corporation • Personally sold more than$20 million and managed more than$100 million in sponsorships over a 20 year career • Served as acting SVP,Marketing for challenged shopping and entertainment destination and developed unique, cutting-edge promotions for consumers while enhancing and reinvigorating brand and brand alliances • Successfully conceived,developed and managed the largest online networking group and agency for sponsorship and marketing professionals with membership/clients from top brands/properties/agencies around the world • Developed Partnership Marketing business unit at The Grove in LA which drove more than$3 million annually • Sold several$1 million+plus sponsorships to Wells Fargo Bank and The National Guard • PROFESSIONAL EXPERIENCE BEEMAN CONSULTING/SPONSORSHIP INSIGHTS GROUP October 2007-Current Chief Executive Officer www sponsorshipinsights coin,www.cbress.com Personally marketed, created, launched and developed the largest Internet-based, marketing/sponsorship agency and networking group We are dedicated to helping properties drive new revenue through creative events,promotions and more • Secured and serviced clients including Metrocenter Mall(acting SVP,Marketing),The Nations Triathlon,Simon Property Group,Distance Swim Challenge,Miramar Events,Global Adrenaline,AVP,Centercal Properties etc • Created,developed and implemented groundbreaking,social media,marketing,sponsorship and community development campaigns on behalf of Metrocenter Mall See Case study here • Built and leads a community with 11,000+senior sponsorship and marketing executives on Linkedln ,,N • Recruited and secured memberships and direct connections with senior marketing executive from top agencies CARUSO AFFILIATED Los Angeles,CA April 2006—September 2007 Executive Director,Partnership Marketing www carusoaffiliatedcom Luxury commercial real estate company specializing in acquisition, development and management They have a portfolio of 14 properties in Southern California, including The Grove See case study here Some partnerships Included o Wells Fargo Premier Partnership-$1,000,000+, o Warner Brothers-$500,000+,Nissan/Infinih-$240,000+ o T-Mobile-$75,000,DirecTV-$180,000 and many more • Created and established department with 5 direct reports and P&L responsibility for budget of$5 million • Established new marketing,reporting,budgeting,planning,staffing,retention and benefit delivery systems • Provided client integration,activation,analysis and valuation services for portfolio to determine sellable inventory • Provided operational action plan for sponsors and personally monitored,tracked and facilitated their integration THE MILLS CORPORATION Arlington,VA March 2004—April 2006 Vice President,New Business Development,Partnership Marketing Self-managed real estate investment trust(REIT)that developed, owned, leased,managed and marketed 42 retail/entertainment destinations www.themdls.com • Led business unit of$25 million in revenue with 30%,year over year net revenue increase See case study here • Personally sold and managed over$5 million in cash sponsorships in two years and had 42 indirect reports • Managed a team of 5 which sold special events,sampling,displays and product introductions across portfolio DANIEL E. BEEMAN PIER 39 MARKET DEVELOPMENT San Francisco,CA June 1996-March 2004 Director of Sales 2002-2004, Senior Manager,Corporate Sponsorship 1999—2002, Promotion Sales Manager, 1996- 1999 Most visited attraction in Northern California, generating over $150 million in sales each year Market Development business unit was responsible for leveraging the company's unique assets to generate incremental revenue through advertising and promotional partnerships. www pier39.com See case study here • Promoted three times in 8 years through sales leadership and innovation and eventual led a sales team of 3 people • Personally sold$3 million+in cash sponsorships and exceeded sales revenue goals for five consecutive years • Managed operations and integrated Pier-wide sponsors and tenants into special events and activated at events • Created new business unit which represented other properties including Embarcadero Center and Ghirardelli Square CLUB MEDITERRANEE,Inc., International October, 1991—May, 1995 Director of Hospitality,Sports,Events and Operations Club Med offers all-inclusive vacations, in more than 100 villages in more than 40 countries worldwide www.clubmed.com • Increased responsibility each year by leading teams of up to 40 staff and hundreds of guests • Marketed,organized and hosted special events m several countnes,integrating diverse cultures • Increased sales of company products through cross-marketing platforms • Led community development initiatives by creating local programming and events to enhance cultural insights NATIONAL MULTIPLE SCLEROSIS SOCIETY,Chicago,IL October, 1989—October, 1991 Special Events Manager Through its nationwide network of chapters, the National MS Society supports research efforts, educates,provides a variety of empowering programs,organizes fund-raising events,and advocates for people with disabilities www nmss org • Responsible for operations,event marketing,promotions,logistics and fundraising and sponsorship sales • Expanded revenue and participation in major cycling events by over 100%for three consecutive years • Raised more than$1 million via donations and sponsorships and created corporate sponsorship program for events • Developed community relations with local cities and towns along the route of bike tour SPORTCORP,Inc, Chicago,IL June, 1988—October 1989 Founder/Owner-General Manager Sports marketing firm dedicated to helping drive new revenue streams for Amateur Athletic Events • Organized operations and for aspects of major sporting events in Chicago Marathon,Triathlon,MS 150 Bike Tour • Developed,marketed and implemented revenue generating programs through corporate team competitions • Increased overall event revenues and number of participants by maximizing operational efficiencies US ARMY,Paratrooper October, 1982- 1984 • Soldier of the quarter,3rd Armor Division,Germany, 1983 • Gold medalist,USAEUR Swimming Championships • Served as community liaison/ambassador for with local residents at Army base in Butzbach,Germany PROFESSIONAL ASSOCIATIONS/AWARDS • Luxury Marketing Council Featured Guest Speaker on how sponsorship can enhance brand value for luxury goods • MENG(Marketing Executives Networking Group) Led fundraising and sponsorship committee • IEG(International Events Group) Conference Round Table leader • ICSC(International Council of Shopping Centers)University of Shopping Centers Faculty o Taught"How to Maximize Revenue Non-Traditional Revenue"and received rave reviews EDUCATION Bachelor of Arts,Speech Communications,Eastern Illinois University May 1988 ApACk Am. ... 8(4 Wo•• Ci of ache Junction U a Home of the Superstition Mountains Print TO: City Manager's Office FROM: Roger S. Hacker, Revenue Resources Manager DATE March 18,2013 p Agenda Type . Work Session Agenda Council Priority Focus Area Revenue Development TITLE OF AGENDA ITEM PRESENTATION AND DISCUSSION ON THE PROPOSED CHANGES TO THE INDIAN COMMUNITY STATE SHARED REVENUE PROGRAM NONPROFIT PARTICIPATION POLICIES. ACTION REQUESTED: Presentation and Discussion DISCUSSION / BACKGROUND INFORMATION- Current language in the policies inadvertently prohibit some nonprofit agencies from being considered by the council for "sponsorship"for tribal funding. Such organizations meet all the other requirements of the policies but they do not have a physical presence in the city. Staff is respectfully recommending that the city council consider an amendment to the policies FISCAL IMPACT: Budgetary Approval Not Required OPTIONS/ALTERNATIVES: RECOMMENDATION: Staff respectfully recommends that the City Council consider the proposed amendment to the policies. It would remove the mandatory stipulation that a nonprofit have a physical presence in the City in order for the organization to be considered for sponsorship by the Council for a tribal grant application. Instead, it gives the Council the option to require a physical presence in the City. ATTACHMENTS: Click to download I] Staff Report I) Indian Community State Shared Revenue.Non Profit Participation Policies ppA He✓ U City of Apache Junction QA, oNP Development Services Department MEMORANDUM DATE. March 7, 2013 TO• The Honorable Mayor and City Council THROUGH. George Hoffman, City Manager Brad Steinke, Development Services Director FROM• Roger S. Hacker, Revenue Resources Manager SUBJECT Indian Community State Shared Revenue Program Nonprofit Participation Policies Proposed Changes REQUEST Staff respectfully requests that the City Council review and discuss the proposed change to the policies governing the City's "sponsorship" of local nonprofit organizations for participation in the Indian Community State Shared Revenue Program See Attachment 1 for a copy of the policies The proposed change is contained on Page 2 of the attachment in bold type BACKGROUND November 2002 the voters of Arizona approve Proposition 202 which allows Native American communities to use a portion of their gaming revenues to establish grant program that would make "Distributions to cities, towns, or counties for government services that benefit the general public, including public safety, mitigation of the impacts 'W of gaming, or promotion of commerce and economic development " The law also stipulated that local nonprofits may submit applications to tribal entities if the nonprofit organization is "sponsored" by an appropriate municipality In such cases, the municipality agrees to act as a conduit for the grant funds The municipality receives the grant funds from the tribal entity and in turn issues a check to the nonprofit agency April 18, 2011 City Council receives an update regarding the Indian Community State Shared Revenue Program Council asked staff to return at a future meeting to formally seek direction regarding how Apache Junction could "sponsor" local nonprofit organizations for participation in the program. May 3, 2011 City Council gives direction to staff to prepare a draft of policies governing the City's "sponsorship" of local nonprofit organizations for participation in the Indian Community State Shared Revenue Program. June 6, 2011 City Council reviews and discusses the proposed policies June 20, 2011 City Council reviews and discusses corrected version of the proposed policies August 2, 2011 City Council adopts the policies DISCUSSION In preparing for the 2013 round of tribal grants, City staff has found that there are some nonprofits that provide services to City residents but do not have a physical presence in the community As example, the American Legion Post #27 is not in the City but it provides transportation to City veterans to the Southeast Veterans Affairs Health Care Clinic. As the policies are currently written, the Post meets all other requirements but could not be considered for sponsorship because of its location Staff thinks that the current language inadvertently eliminates some nonprofit organizations that provide vital services to City citizens To remedy the situation, staff is suggesting that the policies be amended by adding the following bold text I CONSIDERATION FOR SPONSORSHIP An organization may be considered for sponsorship by the City Council if it is legally recognized by the Internal Revenue Service as a 501 (c) 3 organization, is in good standing in the City (e.g. current business license), provides a service to the residents of Apache Junction; and, at the discretion of the City Council, also has a physical presence in the community (e g branch office, satellite office). The proposed amendment would remove the mandatory stipulation that a nonprofit have a physical presence in the City in order for the organization to be considered for sponsorship by the Council for a tribal grant application. Instead, it gives the Council the option to require a physical presence in the City. RECOMMENDATION Staff respectfully recommends that Council review and discuss the proposed change to the Indian Community State Shared Revenue Program Local Nonprofit Participation policies ACTION REQUIRED Staff respectfully requests that the City Council review and discuss the proposed change to the policies Attachment 1 . Indian Community State Shared Revenue Program Local Nonprofit Participation (Adopted by City Council August 2, 2011) Page 2 Attachment 1 pP PCHE✓L O 20 U Z "10' CITY OF APACHE JUNCTION, ARIZONA INDIAN COMMUNITY STATE SHARED REVENUE PROGRAM: LOCAL NONPROFIT PARTICIPATION Adopted by the City Council on August 2, 2011 PURPOSE OF DOCUMENT The purpose of this document is to delineate criteria which the City may utilize to determine "sponsorship" of a nonprofit organization for participation in the Indian Community State Shared Revenue Program. BACKGROUND In November 2002, the voters of Arizona approved Proposition 202 which initiated new gaming compacts between the State of Arizona and the Native American communities. An important provision of Proposition 202 was the sharing of gaming revenues with the State. Henceforth, tribes would be assessed by the State a percentage of their gross gaming revenue Tribes had the option of either paying all of this assessment into a State managed fund or to pay 88% of the assessment into the State managed fund and retain 12% of the assessment for distribution as grants. Several Native American communities (e.g. Gila River Indian, Ak-Chin, Fort Mc Dowell Yavapai) exercised their option to retain and administer 12% of State shared revenue. Known as the Indian Community State Shared Revenue Program, the Program makes "Distributions to cities, towns, or counties for government services that benefit the general public, including public safety, mitigation of the impacts of gaming, or promotion of commerce and economic development Typical tribal funding priorities include. 1) public safety (police, fire, ems), 2) transportation, 3) health care services, 4) economic and/or community development, 5) education, and 6) environment The law also stipulates that local nonprofits may submit applications to tribal entities if the nonprofit organization is "sponsored" by an appropriate municipality In such cases, the municipality agrees to act as a pass through for the grant funds. The municipality receives the grant funds from the tribal entity and in turn issues a check to the nonprofit agency. Page 1 of 4 Communities choose to support nonprofit tribal grant applications because. 1) the law stipulates this role for municipalities, 2) it is a way to address local needs that government cannot (e g social services), 3) it is a way to assist local nonprofits, and 4) it is considered being a "good neighbor" Some tribal entities formalize the relationship between themselves and the pass through municipality by using an Intergovernmental Agreement (e.g. Fort Mc Dowell Yavapai Nation) See Addendum 1. Other tribal communities (e g Gila River Indian Community) do not formalize this relationship rather they encourage the pass through municipality and the nonprofit organization to develop their own contractual agreement if so desired. See Addendum 2 for a sample Grant Pass Through Agreement that the City could utilize. CRITERIA I CONSIDERATION FOR SPONSORSHIP An organization may be considered for sponsorship by the City Council if it is legally recognized by the Internal Revenue Service as a 501 (c) 3 organization, is in good standing in the City (e g current business license), provides a service to the residents of Apache Junction, and, at the discretion of the City Council, has a physical presence in the community (e g branch office, satellite office) II. NON COMPETE An organization may be considered for sponsorship if its grant application is not determined by City staff to be in competition with an application to be submitted by the City to the same tribal community during the same funding cycle. III PROCESS TO BE UTILIZED a Grant Initiated by Nonprofit Organization An organization wishing to be sponsored by the City should initiate contact with the City's Revenue Resources Manager. The organization will provide information as requested by the Manager in a timely fashion so that the necessary City Council reports may be prepared The Revenue Resources Manager will present to the City Council a report summarizing the organizations seeking sponsorship, the projects to be funded, and a recommendation on whether or not to sponsor the agency This information will be presented to the City Council during regularly scheduled work session(s) and City Council Meeting(s). Page 2 of 4 The ultimate decision on sponsorship rests with the City Council. As directed by the tribal communities, sponsorship will be determined by the adoption of a City Council resolution authorizing the submission of the grant application under the auspices of Apache Junction See Addendum 3 for a sample resolution b. Grant Initiated by an Indian Community Some Indian Communities accept grant applications only by invitation (e.g Salt River Pima-Maricopa Indian Community). In such cases, the Indian Community requests a nonprofit to submit a grant application that addresses a priority area of the Community; such applications still must be submitted through a sponsoring municipality. If a nonprofit is requested by an Indian Community to submit a grant application that will address a need of the residents of Apache Junction, the City's Revenue Resources Manager will work with the Indian Community and the City Council to facilitate the honoring of that request IV STAFF RECOMMENDATION City staff will meet with an agency requesting sponsorship to determine if the agency. 1) serves Apache Junction residents; 2) addresses an identified community need, 3) maintains necessary City registration(s), and 4) maintains Directors and Operators Insurance coverage (See Section V) Based upon this information, staff will prepare a recommendation of sponsor/do not sponsor and submit to the City Council for consideration. V DIRECTORS AND OPERATORS LIABILITY INSURANCE It is a good business practice for a nonprofit to maintain a Directors and Operators Liability Insurance Policy as part of its insurance package Such a policy protects the agency against allegations of wrongful acts or decisions that result in a financial loss. Nonprofit agencies seeking "sponsorship" by the City are encouraged to maintain such a policy and to name the City of Apache Junction as a co-insured. An agency's financial inability to maintain such a policy will not eliminate an organization from consideration for sponsorship. VI ADMINISTRATIVE COSTS The City will incur some administrative costs (e.g. staff time) for sponsoring a nonprofit organization City staff will discuss with representatives of the nonprofit organization these costs and the possible reimbursement of them Inability to reimburse the City for these administrative costs will not eliminate an organization from consideration for sponsorship 1'aQe3of4 VII LIABILITY As noted earlier, some tribal entities execute Intergovernmental Agreements ("IGAs") between itself and the pass through municipalities Such IGAs typically have language which holds the municipalities harmless for any malfeasances with the funds to be granted. When possible, the City will execute an IGA with the tribal community See Attachment 1 When an IGA is not utilized by the funder, the City will execute a Grant Pass Through Agreement with the nonprofit receiving funds. See Addendum 2. VIII MALFEASANCE Because its role is limited to that of a financial pass through, the City has no responsibility for the re-cooping of grant funds or the pursuit of legal remedies should malfeasance by the funded nonprofit organization occur during the life of a grant contract. Financial malfeasance would be covered by a standard Directors and Operators Liability Insurance Policy Malfeasance on the part of a nonprofit organization will preclude City sponsorship in future funding cycles Page 4 of 4